2016 Workshops

09 May 2016

Consumer Tech Retail Around the World

Ryan Mackey, Consultant

14:30 - 15:00 | Al Reem A

Globetrotting consultant and retail analyst Ryan Mackey returns for his perennially popular ‘Retail Around the World’ session. A great opportunity for vendors, distributors and retailers to get up to speed on the latest retail concepts and models revolutionising consumer technology sales around the world. Get inspired and get new ideas for your business in 2016.

09 May 2016

Finding Value - Identifying Growth Drivers

David Lewis, Head of Digital, GfK

15:50 - 16:20 | Al Reem A

Challenged currencies. Plummeting petroleum pricing. Tightening of tourism. With the MENA region facing unprecedented challenges, technology sales are experiencing volume decline in 2016. Through utilising the sales-out tracking across the MENA region, in this session GfK will identify drivers providing real value opportunities and assess how to maximise your returns.

09 May 2016

Why the world's best CEOs invest in Customer Experience

Venkat Reddy, COO & Co-Founder of Legacy International

16:30 - 17:00 | Al Reem A

Customer experience is the secret sauce of most influential and profitable brands across the globe. With some classic references made by the leading CEOs let's discuss how you can go about bringing the change which will positively impact on your top line and bottom line.

09 May 2016

Doom, Gloom or Boom. Inside the Middle East Channel

Philip Hughes, Sales & Marketing Development Consultant Enviroserve Services LLC, Dubai Investment Park

17:10 - 17:40 | Al Reem A

A high-level discussion of the Middle East consumer technology channel, examining the factors which have caused slowdowns in consumer confidence and business activity in certain sectors and market. Plus, in-depth examination of the sectors which still represent significant growth opportunities in the region. Hosted by regional technology market expert Phil Hughes.

10 May 2016

Online. Are We on Track?

Stavros Synodinos, Retail Manager Middle East, GfK

11:00 - 11:30 | Al Reem A

From traditional souks to smartphones, consumers are evolving the way they purchase tech goods and online is playing an increasing role globally. During this session GfK will assess the potential for online in the MENA region, sharing key insights on current consumer online behaviour and providing recommendations based on future expectations of the online landscape.

10 May 2016

The New Paradigm of Consumer Choices

Himanshu Vashishtha, Founder & CEO, SixthFactor Consulting

11:40 - 12:10 | Al Reem A

Leveraging behaviour economics to influence your customers. Hosted by Himanshu Vashishtha, Founder & CEO at SixthFactor Consulting. To provide clarity, profitability and predictability in your business. discover more about SixthFactor's mix of traditional and new-age marketing and research services in this cutting-edge workshop session.

10 May 2016

Smart Home Opportunity for the Middle East

Howard Davies, Co-Founder & CEO, CONTEXT

12:20 - 12:50 | Al Reem A

CONTEXT's Howard Davies presents a review of the latest developments in smart home and looks at how the Middle East, often an early adopter of new technology, can benefit from this emerging market.

10 May 2016

Meeting the Omnichannel Expectations of your Customers

Stephane Paraiso, Managing Director, Azur Digital

14:00 - 14:30 | Al Reem A

In the eyes of a retailer, omnichannel may be perceived as just the next strategic step to take from their current multichannel position, but actually it is a giant leap. In this session, we will discuss what it really takes for a retailer to meet the connected customers’ omnichannel expectations, from an organisational, operational and technological perspective, in particular within the context of consumer electronics.

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About DISTREE Events

For more than a decade, DISTREE Events has been the leading organiser of executive-level events in the ICT & Consumer Electronics channels across the emerging markets of Africa, Russia & CIS and Latin America as well as the more established markets of Europe and the Middle East.


DISTREE works with tech brands across the globe, at all stages of their channel development. Recent clients include Huawei, Microsoft, Alcatel onetouch, WD, Narrative and Parrot.


DISTREE Events is a wholly owned subsidiary of InfoPro Digital. For more information, please visit www.distreevents.com

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