The '60 Seconds to Convince' awards programme represent a perfect opportunity for brands to present an elevator pitch on their latest product to the entire audience. Award categories include 'Best Design', 'Best Innovation' and 'Best Presentation'. For retailers and distributors attending the session, it is an efficient and highly entertaining way to see a variety of products in a short space of time, with the added feature of voting live for their favourite products.


The 60 Seconds to Convince programme is only open to exhibitors at DISTREE Middle East. If you are interested in participating then please contact us at for more details.


To catch up on last year's winning 60 Seconds presentations click here

60 Seconds to Convince

About DISTREE Events

For more than a decade, DISTREE Events has been the leading organiser of executive-level events in the ICT & Consumer Electronics channels across the emerging markets of Africa, Russia & CIS and Latin America as well as the more established markets of Europe and the Middle East.


DISTREE works with tech brands across the globe, at all stages of their channel development. Recent clients include Huawei, Microsoft, Alcatel onetouch, WD, Narrative and Parrot.


DISTREE Events is a wholly owned subsidiary of InfoPro Digital. For more information, please visit

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