The 'Middle East Retail Academy (MERA): Awards' celebrated achievements within the region's retail channel. The 'MERA: Awards' identified the vendors that have successfully engaged with the retail channel and developed win-win partnerships. The 'MERA: Awards' also recognised the region's best-in-class distributors and retailers.


Retail Academy

About DISTREE Events

For more than a decade, DISTREE Events has been the leading organiser of executive-level events in the ICT & Consumer Electronics channels across the emerging markets of Africa, Russia & CIS and Latin America as well as the more established markets of Europe and the Middle East.


DISTREE works with tech brands across the globe, at all stages of their channel development. Recent clients include Huawei, Microsoft, Alcatel onetouch, WD, Narrative and Parrot.


DISTREE Events is a wholly owned subsidiary of InfoPro Digital. For more information, please visit

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