The DISTREE Concept 

DISTREE has developed a unique event concept that incorporates four key elements that ensure both attendees and exhibitors achieve their objectives & achieve maximum ROI for their time away from the office.


'Invitation only' Audience 

DISTREE monitors what's happening in the channel, in order to select the right contacts from the right companies to take part in the event. DISTREE only invites senior retail executives to attend the event so participating vendors can commit the time of senior management.



All under one roof

The exhibiton area, workshops and keynotes all take place in the same venue so no time wasted walking long distances.

Business focused

You won't find enormous stands or legions of people on the show floor - just simple stands with great tech along with senior executives, ready to talk business.

Build your own Agenda

Every delegate is allocated a personal account to build their own agenda of meetings, workshops and other functions.


Pre-Scheduled Meetings

Build a full

meeting calendar

Log in to the online meeting system

Check the exhibitor / attendee profiles

Book a

30 minute


DISTREE Middle East gives delegates access to a comprehensive programme of content sessions featuring the latest market insights & channel trends.


Market Insights

About DISTREE Events

For more than a decade, DISTREE Events has been the leading organiser of executive-level events in the ICT & Consumer Electronics channels across the emerging markets of Africa, Russia & CIS and Latin America as well as the more established markets of Europe and the Middle East.


DISTREE works with tech brands across the globe, at all stages of their channel development. Recent clients include Huawei, Microsoft, Alcatel onetouch, WD, Narrative and Parrot.


DISTREE Events is a wholly owned subsidiary of InfoPro Digital. For more information, please visit

© 2018 DISTREE Events

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