Congratulations to all of our 2017 Award winners.


Diamond Award Winners


Bags, Cases & Covers – Case Logic  

Charging & Power Solutions - Promate 

Gaming & Gaming Accessories – Logitech (Newcom)      

Mobile Accessories – Cellularline (TargetOne)        

Smartphones, Tablets & Laptops - HP   

Multicategory – Sandberg (Gearkom)   

PC Peripherals & Accessories - Promate

Smart Tech, Wearables & IoT - Jabra (AlphaTech)

Audio & Audio Accessories – Marshall (TargetOne)        

Storage - Seagate

Business Solutions - IRIS        

Lifestyle Tech – B&O Play & Minions Baby Cam (Lime Concepts)

MERA Channel Awards

Volume Distributor of the Year – Middle East: Redington

Accessories Distributor of the Year - Middle East: TargetOne

Lifestyle Distributor of the Year - Middle East: Lime Concepts

Overall Retailer of the Year – UAE: Carrefour

Specialist Retailer of the Year – UAE: Sharaf DG

Retailer of the Year – Saudi Arabia: eXtra

Retailer of the Year – Bahrain: Sharaf DG

Retailer of the Year – Kuwait: X-cite

Retailer of the Year – Oman: Lulu

Retailer of the Year – Qatar: Lulu

Retailer of the Year – Egypt: Compume

Retailer of the Year – Lebanon: M2

Retailer of the Year – Jordan: Carrefour

Retailer of the Year – Iraq: Carrefour

Retailer of the Year – Iran: ElectroCity

E-tailer of the Year: digikala &

Online Marketplaces of the Year:

60 Seconds to Convince


Best Product Design

Promate - HomeTree

Best Product Innovation - Joint Winners

IRIS - IRIScan Book 5 Wifi &

TargetOne - Urbanears Connected Speakers

Best Presentation

Lime Concepts - Minions Stuart HD WiFi Baby Monitoring Camera

Initiative of the Year


In-Store Experience of the Year Award

Sharaf DG - Ibn Battuta Store, Dubai

Marketing Initiative of the Year Award

X-cite Secret Deals Programme

Product Launch of the Year Award

KMG: Meizu Smartphone brand launch in Egypt

Customer Promotion of the Year Award

Lulu Oman, Buy 2 get 1 free campaign

10th Anniversary MERA Icon Award

Rahul Anand, Head of Merchandise, Carrefour UAE

About DISTREE Events

For more than a decade, DISTREE Events has been the leading organiser of executive-level events in the ICT & Consumer Electronics channels across the emerging markets of Africa, Russia & CIS and Latin America as well as the more established markets of Europe and the Middle East.


DISTREE works with tech brands across the globe, at all stages of their channel development. Recent clients include Huawei, Microsoft, Alcatel onetouch, WD, Narrative and Parrot.


DISTREE Events is a wholly owned subsidiary of InfoPro Digital. For more information, please visit

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