Exhibitor News

May 7, 2017

Promate has just launched a new USB 3.1 Type-C Hub that let's you use your traditional computer peripherals with the new MacBook Pro (2016) or USB Type-C supported laptops.

The new aluminium Multi-Port USB Type-C Adapter adds a plethora of connections to your laptop or desktop, just by using one USB 3.1 Type-C port. 

The compact device comes with a number of features including:

- Sleek design (almost the same size as a credit car...

May 7, 2017

There are some great videos available on the DISTREE youtube channel courtesy of this year's exhibitor at DISTREE Middle East. 

Highlights include a message from the founder of Acer, Connected speakers from Urbanears, the latest cordless scanner from IRIS, all in one printing solution from Badgy and Promate's new ShakeView powerbank.

Click here for all the exhibitor videos

May 7, 2017

At a recent event in New York, Acer unveiled its latest back-to-school product line up, and took the opportunity to highlight its advanced thermal technologies that enable thinner form factors in new gaming notebooks, detachables, and all-in-one PCs without compromising on performance.

In addition, Acer gave the world’s first public hands-on demonstrations of Windows Mixed Reality with the Acer Windows Mixed Reality head-m...

April 26, 2017

Micromax has significant presence in important world markets and is focusing on extending its reach in the MENA market. With a focus on democratizing technology for the masses, Micromax aims to have an aggressive plan to make its mark in the Middle Eastern region.

The partnership with Tchannl is a strategic move, which would enable extensive reach for Micromax in the region with a plan to make Micromax products available not on...

April 26, 2017

Karim Ghoneim, CEO, KMG recently spoke to DISTREE Middle East Media Partner, Channel EMEA, and offered up some great insights into what's happening in the Egyptian market as well as news of KMG's latest signing. KMG was established in 2003 and began to focus on mobility products in 2011 when it signed Infinix, quickly establishing the brand as a leading player in the Egyptian market. KMG is a confirmed delegate for DISTREE Mid...

April 26, 2017

Consumer Tech and Domestic Appliances hypermarket Home Electronics recently confirmed their participation at DISTREE Middle East. Media Partner Channel EMEA caught up with Sumith Thekkayil, category manager digital and IT at Home Electronics, to learn more about the retailer’s strategic objectives and to get the inside track on the highly competitive market in Bahrain.

Thekkayil said: “Attending DISTREE Middle Ea...

April 11, 2017

Top mobile accessory brand PanzerGlass has launched a selection of screen protectors ahead of the launch of the Samsung S8 & S8 Plus later this month. The screen protectors are both shock and scratch resistant - a great solution for the new handsets that are almost 100% screen. PanzerGlass is a confirmed exhibitor at the upcoming DISTREE Middle East 2017 event in Dubai.

Retailers interested in meeting PanzerGlass can pre-arran...

April 3, 2017

Mobile scanning vendor I.R.I.S. have announced an exciting line up of products they plan to showcase at the upcoming DISTREE Middle East event. We're very pleased to share a sneak peek at some of the scanning devices and solutions that delegates can discover at the IRIS booth next month in Dubai. 

To watch the latest product videos from I.R.I.S click here

For more information about I.R.I.S. click here

October 13, 2016

DISTREE MIddle East 2017 will invite and host senior retail and e-tail executives from 14-plus countries across Africa. 

Regions and countries covered include:

EAST AFRICA - Ethiopia, Kenya, Rwanda, Tanzania, Uganda

WEST AFRICA - Ghana, Ivory Coast, Nigeria and Senegal


More details to follow soon.

May 4, 2016

IT Distributor metra will introduce delegates at DISTREE Middle East to the S358 and S616 smartphones. The new handsets feature Philip's latest innovation called 'SoftBlue Technology' which reduces eye fatigue and damage. For more information about SoftBlue Technology click here


Watch the latest product video for the Philips S358 Smartphone

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About DISTREE Events

For more than a decade, DISTREE Events has been the leading organiser of executive-level events in the ICT & Consumer Electronics channels across the emerging markets of Africa, Russia & CIS and Latin America as well as the more established markets of Europe and the Middle East.


DISTREE works with tech brands across the globe, at all stages of their channel development. Recent clients include Huawei, Microsoft, Alcatel onetouch, WD, Narrative and Parrot.


DISTREE Events is a wholly owned subsidiary of InfoPro Digital. For more information, please visit www.distreevents.com

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